Archives for November, 2016

Is Your App Prepared For The Holiday Season?

Over the holidays, it’s a good idea to clean up your messy house before inviting family and friends to visit. Fix the doorbell that doesn’t work, repair the fraying carpet in the living room, wrap […]

admin1   apps . Market
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4 Ways to Supercharge Your Retail App for the Holiday Shopping Season

It’s not just about Black Friday anymore. This holiday shopping season, 71% of consumers (and 79% of millennials) plan to purchase gifts online, and much of that shopping will happen through mobile apps. In fact, […]

admin1   App store . apps . Market . Mobile . native apps
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Do B2B Companies Need An App?

It’s easy to think about the app landscape as largely consumer facing. And that’s because for the most part, apps started out this way. Applications are meant to help the end user complete a task, […]

admin1   apps
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Tablet vs. Smartphone: What Are the Key Differences in UX and User Behavior?

Even though both tablets and smartphones have a similar form factor and an almost identical, touch-oriented interface, these two types of devices are worlds apart in terms of UX and user behavior. Tablets might seem […]

admin1   apps . Mobile
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Push Notification Alternatives: How To Reach Users Who Are Opted Out

As a smart digital marketer, you’re likely spending most of your days skillfully combining your four channels—push notifications, emails, in-app and in-browser messages, and News Feed Cards—in coordinated multichannel campaigns. But what happens when your […]

admin1   apps
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What Motivates Users to Download Apps?

Look at the question in the title. Very simple, very straightforward, you’d even say – superficial. A simple question, right? ‘They (users) have a problem, and they’re looking to an app to solve it.’ Simple […]

admin1   apps . Mobile
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Mobile Push Notifications – The Fine Line Between ‘Push’ and ‘Push Away’

Mobile has very quickly become the dominant platform for media and publishing. Our desire for constant content, and our magnetic attachment to our smartphones during any idle moment, means that our chosen news and entertainment […]

admin1   apps . Mobile
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